Report: Hispanic Millennials Are Choosing Healthier Drinks

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So-called “Hispanic millennials” are shifting their drink preferences in a healthier direction, according to a report.

The report by Tr3s indicated that these Hispanic millennials, generally young adults ages 18-29, drink more non-alcoholic beverages on average than their non-Hispanic peers.

And they often choose drinks based on health and nutritional value.

For example:

• Hispanic millennials are monitoring their health by choosing drinks with less fat, such as 2%, 1%, or skim milk.
• Also, 60% claim to drink fewer sugary drinks.
• And when making healthy choices when grocery shopping, 1 in 6 are buying organic meat fruit, vegetables, and dairy products.

But nutritional value isn’t the only factor.

Hispanic millenials also make choices based on popularity among peers.

For example:

• They are drinking more beverages with multiple flavors like V8 Fusion fruit juice, Dr. Pepper (with “23 Bold flavors”), Capri Sun Super V drinks, and Sierra Mist.
• They also are choosing more bottled coffee drinks, caffeinated energy drinks, vegetable juices, and combination flavored (like fruit punch) sports drinks.
• Coffee is not only popular as a drink, but coffee shops are also a cheap place to socialize out of the house.

Read more insight from the report here.