Families want healthy food choices where they shop. In fact, more than 27,000 people signed our Salud America! letter campaign to ask grocery stores to use labels, floor arrows, and other marketing strategies to promote fruit and veggie options for Latino families. “As a shopper, I know the marketing ploys used by groceries to entice me,” Myrna Mendez, resident of Bloomfield, Mich., wrote in her letter to grocers. “All we're asking for is to use those same marketing skills to promote fruits and vegetables for a healthier nation." We’ve delivered all 27,000 letters to the leadership of these grocery store associations: Alabama Grocers Association
Arkansas Grocers and Retail Merchants Association
Arizona Food Marketing Alliance
California Grocers Association
...
The average Latino infant has 3.8 hours of TV exposure a day, and TV and other media usage remains high as Latino kids get older. Sugary drink marketers are taking full advantage. Latino preschoolers saw 23% more #SugaryDrink ads on Spanish TV in 2013 than in years prior, according to new Sugary Drinks and Latino Kids research from Salud America!, an obesity prevention network under Dr. Amelie Ramirez at UT Health San Antonio. Ads for sugary beverages were more commonly found on Spanish-language than English-language TV. Ad spending on sugary drinks on Spanish-language TV rose 44% from 2010 to 2013, a study found.
How can this change?
The Children’s Food and Beverage Advertising Initiative (CFBAI) is a voluntary self-regulation program for food and drink companies to create ...
Is the food your baby eats truly healthy? Marketing for baby and toddler food and formula often contradicts expert guidance and “encourages parents to feed their young children products that may not promote healthy eating habits” needed for lifelong health, according to a new report. Marketing of added-sugar baby foods to Latino parents is especially problematic, given Latino children’s higher rates of overweight and obesity and health disparities. Let’s use #SaludTues on Nov. 15, 2016, to tweet about marketing techniques and the truth about the nutritional quality of children’s food and beverages. WHAT: #SaludTues Tweetchat “Is Your Baby’s Food What It’s Cracked Up to Be”
TIME/DATE: 1-2 p.m. EST Tuesday, November 15, 2016
WHERE: On Twitter with ...
Latino kids saw substantially more ads for unhealthy snack foods in the past five years, according to the new Snack FACTS study by the Rudd Center for Food Policy and Obesity. On Spanish-language TV, 89% of snack food ads pushed unhealthy food in 2014, up from 39% in 2010. Spending to advertise healthier yogurts declined by 93%, while cookies, fruit snacks, and snack bars increased 30% and chips and crackers 551%. Latino kids also were more likely to visit the most popular snack food company websites. "Food companies must stop marketing practices that disproportionately target unhealthy snack foods to young people of color," said Dr. Amelie G. Ramirez, director of Salud America!, a Latino childhood obesity prevention network funded by the Robert Wood Johnson Foundation (RWJF) ...
Nearly 70% of food ads on Spanish-language TV viewed by Latino kids and teens promoted fast-food and other restaurants, candy, sugary drinks, and snacks, according to a new report released by the Rudd Center for Food Policy & Obesity at the University of Connecticut, the African American Collaborative Obesity Research Network and Salud America! Only 3% of food ads promoted yogurt, other dairy, 100% juice, water, fruits, or vegetables. The report reviewed public statements and market research data from 26 companies (and 267 of their brands) that spent at least $100,000 in advertising in 2013. Latino-focused results include: Heavy spending on Spanish TV. Three companies spent more than $65 million in Spanish-language TV advertising: McDonald’s, Mars, and General Mills. ...
Teens worked with a corner store in the 32% Latino city of Lynn, Mass., to make it easier for kids to pick apples over chips and junk food. Now they've won the Salud America! #SaludHeroes voting contest! Read their story or watch their winning video about how they identified the problem, planned for and mobilized change, and took actions that now have led to a wave of new healthy markets across the state. “It’s always good to promote healthier eating, especially when we’re this young,” said Carlos Pena, one of the teens. “This is a great way to make a small difference.” Go here to learn how to make similar changes in your town! Salud America! is a Robert Wood Johnson Foundation-funded research network on Latino childhood obesity based at the Institute for ...
Latina moms often have final say over family meals. Marketers target Latina moms and their families because of this and other reasons—but most of the advertising is for unhealthy food. Let’s use #SaludTues on Feb. 24, 2015, to help Latina moms fight back against unhealthy food advertising by tweeting resources and strategies: WHAT: #SaludTues Tweetchat: “How Latina Moms Can Fight Junk Food Marketing”
DATE: Tuesday, Feb. 24, 2015
TIME: 1-2 p.m. ET (Noon-1 p.m. CT)
WHERE: On Twitter with hashtag #SaludTues
HOST: @SaludToday
CO-HOSTS: The Center for Science in the Public Interest (@CSPI), Rudd Center for Food Policy and Obesity (@UConnRuddCenter), and MomsRising (@MomsRising) We’ll open the floor to your stories and experiences as we explore: Why are ...
Christmas and Hanukkah may have come and gone, but the holiday season is still in full swing; iconic holiday ads by companies like Coca-Cola can still be seen on TV and around cities worldwide. Earlier this month, Alianza por la Salud Alimentaria (Nutritional Health Alliance), a Mexican health advocacy coalition, decided to take a stand against holiday advertising by Coca-Cola by producing their own "anti-advertisements" about the dangers of drinking too many sugary drinks. Mexico has the highest death rate associated with the consumption of soda and sugary drinks, 24,100 deaths per year, according to a press release by lianza por la Salud Alimentaria. The coalition's new video ads in both English and Spanish encourage Mexican families to take sodas off their tables this ...
Spanish-language TV advertising for sugary drinks and energy shots increased by 44% over the past few years, according to a new report. The report, Sugary Drink FACTS 2014, updates the Yale Rudd Center for Food Policy and Obesity's 2011 research on sugary drinks and advertising to children. The report highlights industry progress but also indicates that companies still have a long way to go to improve their marketing practices and the nutritional quality of their youth-marketed products. This is particularly relevant to Latino youth, who consume more sugary drinks than their white peers, with 74% of Latinos having their first sugary drink before age 2. Some progress was made in marketing to Latino kids: On Spanish-language TV, Kraft Foods and Red Bull eliminated virtually ...
