As many consumers reach for whole foods and fresher ingredients, large companies like Campbell's are noticing. To achieve a continued image of "healthy" options, Campbell soups is taking a new approach to their food offerings. Not only will the usually packaged soups in cans be packaged in clear plastic bowls, for veggies and chunks of chicken to be clearly seen, Campbell's will also now package hummus, salsas, dips and fresh juices for sale. 1915, the new cold-pressed juices have been also newly developed to help regain the sales of consumers always looking for fresh products, not processed foods. Having things be clearly communicated to consumers, the company will have a new website dedicated to informing consumers whats in the foods they make. The site, What's In My ...
In San Francisco youth are working to raise awareness of the dangers that sugary beverage consumption hold, through the Open Truth Campaign. To raise awareness of the issue, youth have created their own poems and videos to discuss just how aggressively big soda companies are in their use of marketing tactics which target Latino and black youth. The campaign also features billboards which have been placed throughout San Francisco's metro system and will rely largely on social media use to prompt communities to act. To join the Open Truth Movement in speaking out against soda, access some of their resources below: Download Open Truth ads here.
Create your own ad, by taking a selfie & creating a "Big Soda, stop targeting me" flyer or poster.
Take action by visiting ...
For students at Cathey Middle School in Mc Allen, TX, fundraisers are both healthy and fun. In Fall 2014, during the last two periods of the school day, students participated in a school-wide fundraiser which featured a rock wall, scavenger hunt, races, a moon jump, and musical chairs. As part of the festivities students also had access to healthy snacks. "It's a great day for Cathey and it's a new model for fundraising for PTO (Parent Teacher Organization), said Cathey Middle School Principal, Melvin Benford." Learn more about how junk food marketers target Latino kids with unhealthy ads by accessing Salud America!'s Growing Healthy Change Healthier Marketing resources ...
On March 2, 2015 Congressman Charles Rangel, New York's District 13 Representative, signed a resolution to encourage healthy lifestyle practices and raise awareness of food inequality in the US. The resolution challenges the community to do 3 things for at least 30 days: 1. Replace all sugary beverages with water;
2. Eat breakfast everyday; and
3. Eat one additional serving of fruits or vegetables per day. Read more about this here. Click here to sign the resolution. Visit the Rangel Resolution Facebook page here and use the hashtag #RangelRes to share your progress. Are you or your local leaders working to make a healthy difference in your community? Have you heard of any healthier marketing campaigns lately? Share your story with Salud ...
Have you been making healthier choices lately? It's time to brag a little by showing others how you're making a healthy difference in your life and the lives of others! This year marks the fifth anniversary of Michelle Obama's Let's Move campaign. Kids, parents, and teachers all over the country have joined the Let's Move movement and made huge strides in living a healthier and more active lifestyle. To celebrate the First lady is asking everyone to: Share 5 ways to be healthy on social media using the hashtag #GimmeFive (also tweet at @FLOTUS & @LetsMove); and
Celebrate by giving people high fives when you catch them making healthy choices. Salud America! also wants to celebrate your success stories, so if you know of anyone who's helped bring healthy ...
Latina moms often have final say over family meals. Marketers target Latina moms and their families because of this and other reasons—but most of the advertising is for unhealthy food. Let’s use #SaludTues on Feb. 24, 2015, to help Latina moms fight back against unhealthy food advertising by tweeting resources and strategies: WHAT: #SaludTues Tweetchat: “How Latina Moms Can Fight Junk Food Marketing”
DATE: Tuesday, Feb. 24, 2015
TIME: 1-2 p.m. ET (Noon-1 p.m. CT)
WHERE: On Twitter with hashtag #SaludTues
HOST: @SaludToday
CO-HOSTS: The Center for Science in the Public Interest (@CSPI), Rudd Center for Food Policy and Obesity (@UConnRuddCenter), and MomsRising (@MomsRising) We’ll open the floor to your stories and experiences as we explore: Why are ...
Are parents tired of fast food companies who target children in their marketing strategies? According to a recent blog post by Casey Hinds of Ushealthykids.org they are. Hines says that the recent drop in sales of Coca-Cola and McDonald’s are in part due to parents no longer willing tolerate kids being targets for junk food ads. Both companies recently featured ads during Super Bowl Sunday 2015 in efforts to turn things around. However, Hines would argue that fast food companies should re-think their strategy and consider the health of children first. As cited by Hines, research from the Yale Rudd Center for Food Policy and Obesity shows just how aggressive fast food companies like McDonald’s can be when it comes to reaching children with their message. This is especially ...
Members of the School Health Advisory Council (SHAC) at Hutto Independent School District (HISD), a 40.5% Latino district in central Texas, recently approached school board members to discuss recommended changes to the district's Wellness and Nutrition policy. The policy is aimed at reducing junk food consumption by keeping schools from selling candy to students until 30 minutes after the end of the school day. According to The Hutto News, members of the SHAC and the district's director of health and safety services Denise Kablaitis, presented two recommendations at the meeting: (1) that sales of candy be prohibited from midnight until 30 minutes after the end of the school day; (2) that automobiles no longer be allowed to idle around campuses. At the meeting, board members ...
Latino youth are a prime target of junk food marketing because of their heavy consumption of digital media and use of mobile devices. Check out this new infographic, from our friends at the Center for Digital Democracy, that explains some of the reasons for this large food marketing push in Latino youth, some of the ways they are targeted, and what effect this marketing has one them. The infographic suggests these top ways that that food marketers use get access to Latino youth: Data mining
Text-message and social-network infiltration
Hispanic-specific content to gain access to Latino youth. What can be done to improve the nutritional value of food/drink products marketed to Latinos? Go here and find resources, stories, and videos of people and groups across the ...
