WEBINAR: Marketing & Latino Youth on July 7
Hispanic and Latino youth face unique issues when it comes to the obesity epidemic.
Among the concerns is that food and beverage companies appear to aggressively market to Hispanic youth. Examples include a recent report that many fast-food companies target Hispanic kids via Spanish-language TV and radio, and companies like McDonald’s “meencanta.com” website use Internet gaming to target Hispanics.
That’s why PreventObesity.net is partnering with the Mexican American Legal Defense and Educational Fund (MALDEF) and the League of United Latin American Citizens (LULAC) to offer a webinar look at this trend, specifically studying how proposed food marketing principles recently unveiled by the Federal Trade Commission and other agencies could affect Hispanic youth.
The free webinar at 2 p.m. EST July 7, “Food Marketing for the Consquences for Latino Children and Youth,” will provide an overview of the principles, a look at how marketers target Spanish-speaking kids and the ways in which the principles might affect how companies will market to them.
Sign up here for the Webinar.
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