Video: Mexican Health Advocacy Group Fights for a Soda-Free Holiday

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Christmas and Hanukkah may have come and gone, but the holiday season is still in full swing; iconic holiday ads by companies like Coca-Cola can still be seen on TV and around cities worldwide.

Earlier this month, Alianza por la Salud Alimentaria (Nutritional Health Alliance), a Mexican health advocacy coalition, decided to take a stand against holiday advertising by Coca-Cola by producing their own “anti-advertisements” about the dangers of drinking too many sugary drinks.

Mexico has the highest death rate associated with the consumption of soda and sugary drinks, 24,100 deaths per year, according to a press release by lianza por la Salud Alimentaria.

The coalition’s new video ads in both English and Spanish encourage Mexican families to take sodas off their tables this holiday season.

Haz Feliz a Alguien

You can view the English version of this ad and the Spanish and English versions of “Santa Claus Resigns” here.

Read more about these ads from food policy expert Marion Nestle here.

What do you think of the new holiday “anti-ads”? On point? Too far?