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Susan G. Komen for the Cure recently launched its Breast Cancer Education Toolkit for Hispanic/Latino Communities, a free, online resource that arms educators with Latino-culture specific communication resources, videos, and practical tools.
But what affect can using the toolkit have?
Yarazetd Mendoza-Camargo of the Consulate of Mexico in Philadelphia wrote a blog post to share how developing and utilizing the Toolkit empowered her and her colleagues to share information with local Latinas, and build a closer community relationship.
“The tips it includes to approach our audience create an inviting atmosphere to share sensitive information,” Mendoza-Camargo wrote. “For example, two women came into the Consulate for services and while they were waiting, they listened to the breast self-awareness PowerPoint presentation.
“These two women felt confident to approach the [project] promotora. They shared their concerns privately, and were both referred to a partner organization to be screened (although, thankfully, neither woman was diagnosed with breast cancer).”
By The Numbers
25.1
percent
of Latinos remain without health insurance coverage
