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Latino kids are a particularly attractive target for junk food marketing because of their increasing population size, spending power, and media exposure, research shows.
What can be done?
Learn about the latest efforts to reduce junk food marketing through industry self-regulation and options to improve marketing in local Latino communities at the #GrowingHealthyChange Tweetchat, “Marketing & Latino Kids,” at noon CST (1 p.m. EST) on Tuesday, July 15, 2014.
Follow the Tweetchat hosts—@SaludToday, @BMSG, and @CSPI—and use the hashtag #GrowingHealthyChange to ask questions, learn about the latest research and campaigns, and share your own stories and resources that can help drive healthier marketing:
- DATE: Tuesday, July 15, 2014
- TIME: Noon CST (1:00 PM EST)
- WHERE: On Twitter with hashtag #GrowingHealthyChange
- WHO: @SaludToday, @BMSG, and @CSPI, and YOU!
Be sure to follow @SaludToday, @BMSG, and @CSPI on Twitter and use the hashtag #GrowingHealthyChange to participate.
The chat is organized by Salud America!, a Robert Wood Johnson Foundation national network to reduce Latino childhood obesity. The network is directed by the Institute for Health Promotion Research at The UT Health Science Center at San Antonio, the team behind SaludToday.
Explore More:
Maternal & Child HealthBy The Numbers
20.7
percent
of Latino kids have obesity (compared to 11.7% of white kids)
