Posts tagged radio
Hispanic and Latino youth face unique issues when it comes to the obesity epidemic.
Among the concerns is that food and beverage companies appear to aggressively market to Hispanic youth. Examples include a recent report that many fast-food companies target Hispanic kids via Spanish-language TV and radio, and companies like McDonald’s “meencanta.com” website use Internet gaming to target Hispanics.
That’s why PreventObesity.net is partnering with the Mexican American Legal Defense and Educational Fund (MALDEF) and the League of United Latin American Citizens (LULAC) to offer a webinar look at this trend, specifically studying how proposed food marketing principles recently unveiled by the Federal Trade Commission and other agencies could affect Hispanic youth.
The free webinar at 2 p.m. EST July 7, “Food Marketing for the Consquences for Latino Children and Youth,” will provide an overview of the principles, a look at how marketers target Spanish-speaking kids and the ways in which the principles might affect how companies will market to them.
Sign up here for the Webinar.
Dr. Amelie G. Ramirez, director of the Institute for Health Promotion Research at The UT Health Science Center at San Antonio, recently discussed challenges and solutions to Latino childhood obesity as a guest on “Conversations on Health Care,” a weekly radio show airing in Connecticut, Minnesota and Michigan made possible by the Connecticut-based Community Health Center, Inc.
The show features experts in health care innovation and reform.
Dr. Ramirez talks about the Latino childhood obesity epidemic and her Salud America! program’s efforts to reduce the epidemic.
Dr. Ramirez has spent 30 years directing many research programs focused on human and organizational communication to reduce chronic disease and cancer health disparities affecting Latinos.
Go here to listen to Dr. Amelie G. Ramirez, leader of SaludToday, in a radio interview about the challenges of Latino childhood obesity and her Salud America! program’s efforts to reduce the epidemic.
Dr. Ramirez was a guest on “Conversations on Health Care,” a weekly radio show airing in Connecticut, Minnesota and Michigan featuring experts in health care innovation and reform. The show is made possible by the Connecticut-based Community Health Center, Inc.
Dr. Ramirez has spent 30 years directing many state-, federal- and privately-funded research programs focused on human and organizational communication to reduce chronic disease and cancer health disparities affecting Latinos. Under her leadership, the Institute for Health Promotion Research (IHPR) at The UT Health Science Center investigates cancer disparities among Latinos, including research on cancer control and prevention, cancer survivorship, smoking prevention, obesity and much more.
In an effort to further engage Hispanic women, who are at the greatest risk for lupus, the U.S. Department of Health and Human Services’ (HHS) Office on Women’s Health (OWH) and The Ad Council are distributing new radio public service advertisements in time for World Lupus Day May 10.
Lupus affects minority women three times more than white women.
Lupus is a chronic, autoimmune inflammatory disease that causes the immune system to mistakenly attack the body’s own healthy cells and tissue. Symptoms of the disease include fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems.
The “Could I Have Lupus?” PSA campaign targets young, minority women of childbearing age, 18 to 44, who are at greatest risk for lupus, to help them understand the disease, its effects, and identify early warning signs so that they can request a medical evaluation from their doctor or community health center.
New PSAs launching today consist of :30 and :60 second Spanish radio spots featuring the stories of real women and the tagline, “For answers. For support. For hope.” The PSAs direct women to visit www.podriayotenerlupus.gov, or call a toll-free number (1-800-994-9662) to learn more about the symptoms and treatment options for lupus and access local resources.
Healthcare 411 en Español is a new audio news series that provides Spanish speakers information to stay healthy, prevent diseases, compare various medical treatments, and obtain high-quality and safe health care.
These one-minute-long segments will air on Spanish radio and on the AHRQ Healthcare 411 Web site.
Other AHRQ efforts to reduce health disparities by providing Spanish-language materials include:
• Consejos de salud para tí (Health Advice for You), a monthly online health advice column;
• A 10-minute bilingual video about the safe and effective use of blood thinner drugs; and
• Superhéroes, a Spanish PSA campaign that urges Hispanics to get the preventive health care tests they need.
These and other AHRQ resources for Spanish-speakers can be found here.