Posts tagged PSAs
Hispanic, Black, and Asian Americans are less likely than whites to believe they will get cancer, even though they are actually more likely to develop cancer and die from it, according to a new study in the American Journal of Health Promotion, HealthDay reports.
Study researchers surveyed people about their perceptions of their cancer risk.
They also found Hispanics were less likely than whites and blacks to believe they could take steps to reduce their risk of cancer.
“There is a need for consistent cancer prevention messages and screening recommendations, as well as opportunities to increase education on cancer prevention among all populations,” study senior author B. Lee Green of the Moffitt Cancer Center, said in a center news release, HealthDay reported. “These efforts will make individuals feel more empowered to participate in cancer-preventive behaviors.”
Latinos don’t know much about clinical trials, surveys show.
Clinical trials are research studies in which people help doctors find new prevention, screening, and treatment options. New treatments that look promising, and have already been tested extensively in the laboratory, are then tested with patients who volunteer to participate.
It’s especially important for Latinos to participate in research so that doctors can learn more about the types of cancer that affect our community and what treatments are most effective, says Dr. Amelie G. Ramirez, director and professor at the Institute for Health Promotion Research (IHPR) at the UT Health Science Center at San Antonio, the team behind SaludToday.
For those who speak Spanish, listen to Dr. Ramirez talk about the importance of clinical trials for Latinos:
Also be sure to check out these informative videos in English and Spanish about the importance of Latino participation in clinical trials.
These videos were produced by the IHPR through its national Latino cancer research network, Redes En Acción, which is funded by the National Cancer Institute (NCI).
Check out these cool youth-oriented videos on diabetes.
“The Corner,” a diabetes public service announcement performed by Jose Vadi:
“Death Recipe,” performed by Erica McMath Sheppard:
The ¡Nunca Más! Novela Health Series seeks to educate Latinas and their families about the importance of safe medication use.
The series, launched in October 2011 by the Office of Women’s Health at the U.S. Food and Drug Administration, provides consumers and community leaders with access to four video novelas and free health materials about safe medication use, which is vital given that each year thousands of preventable injuries and deaths are caused by improper medication use.
The series follows the lives of main character Lourdes and her family. In each episode, the family faces a problem because they don’t use medicines wisely.
Watch all episodes here. When you watch them, ask yourself: What lessons do Lourdes and her family learn about medication safety? How do they handle the challenges?
What’s your excuse?
A new bilingual public service announcement (PSA) from the U.S. Centers for Disease Control and Prevention (CDC) addresses common excuses and misconceptions that lead people to delay or avoid getting screened for colorectal cancer.
The PSA features men and women who voice their personal reasons for not being screened, while an off-camera announcer responds by providing facts about colorectal cancer screening and its importance. Adults ages 50-59, Hispanics, and persons with lower income, less than a high school education, and without health insurance were least likely to have been screened for colorectal cancer, according to CDC statistics.
Watch in English:
Watch in Spanish:
The Ad Council and several governmental agencies partnered to create a culturally appropriate series of public service announcements (PSAs) to address childhood obesity among communities of color, Forbes reports.
The campaign’s Latino-focused PSA encourages parents to help their kids achieve a healthy body weight.
Conoce las Preguntas, (Know the Questions) a new, multimedia Spanish-language campaign by the Agency for Healthcare Research and Quality (AHRQ) and the Ad Council, encourages Hispanics to get more involved in their health care and to talk with their doctors about their medical concerns.
The national public service advertising campaign, which features television, radio, print, and Web ads, offers tips to help Hispanics prepare for medical appointments by thinking ahead of time about questions to ask their doctors during medical appointments. The PSAs direct audiences to visit AHRQ’s Web site, www.ahrq.gov/preguntas, where they can find tips and other important health information in Spanish.
AHRQ research shows that Hispanics tend to seek medical treatment advice from friends, co-workers, and even casual acquaintances rather than going to the doctor unless they are very sick. Some Hispanics report avoiding asking doctors questions out of respect or because they feel intimidated or embarrassed.
“Getting a diagnosis from a doctor rather than guesses from co-workers, friends and others is a key to good health and good health care,” said AHRQ Director Dr. Carolyn M. Clancy. “While Hispanics face challenges in getting access to health care services and a higher rate of uninsurance, good communication with health care professionals is one step they can take to improve their health and health care quality.”
Watch a PSA here or below:
Latinas, a mammogram can save your life.
In honor of National Breast Cancer Awareness Month in October, please watch our PSAs in English or Spanish, and call 1-800-4-CANCER for more info on breast cancer and screening.
To see more PSAs form the researchers behind SaludToday, go here.
Two public service announcements (PSAs) that urge Latinos to get screened for cancer have won prestigious “Public Service” Awards at the 31st Annual Telly Awards for the Institute for Health Promotion Research (IHPR) at The University of Texas Health Science Center at San Antonio, the team behind SaludToday.
The winning PSAs, “I Admire Them” and “Now You Know,” are 30-second TV spots produced by the IHPR’s Redes En Acción: The National Latino Cancer Research Network, a National Cancer Institute network.
These two PSAs and four others were released in late 2009 by Redes to encourage Latinos to learn more about screening tests available for breast, cervical and colorectal cancers by calling the NCI’s toll-free number (1-800-4CANCER). The culturally appropriate PSAs were developed by Redes cancer experts.
All 6 PSAs, which are currently airing on TV stations across the nation and on the SaludToday Web site.