Posts tagged children
That’s why we’re excited to announce that Salud America! The RWJF Research Network to Prevent Obesity Among Latino Children has received a two-year, $2.1 million grant from the Robert Wood Johnson Foundation (RWJF) for its ongoing pursuit of policy and environmental solutions to the epidemic of Latino childhood obesity across the nation.
Salud America! will expand its 2,000-member network and develop an innovative system to support, inform, and empower advocates to prevent Latino childhood obesity.
This Web-based advocacy support system will unite science and multimedia experts to produce a continuous stream of evidence-based news, research, training, and education on Latino childhood obesity to empower researchers, policymakers, and the public to advocate for policy change.
Please join the network here.
“In the midst of National Childhood Obesity Awareness Month, we’re extremely pleased that RWJF is supporting our unprecedented venture that we believe will create and inspire a cadre of advocates to spark policy changes that improve the health of Latino families,” said Amelie G. Ramirez, DrPH, director of Salud America!, headquartered at the Institute for Health Promotion Research at The UT Health Science Center at San Antonio, the team behind SaludToday.
Salud America! was launched in 2007 to build the research base needed in order to address these challenges and reverse the obesity epidemic among Latino children and adolescents.
In its first five years, Salud America! supported new studies and research briefs from 20 different researchers. It also has fueled its online network with e-communications; the first Latino research priority agenda; a video on Latino childhood obesity; and research briefs examining Latino youth nutrition and physical activity, as well as Latino-targeted food and beverage marketing.
Now over the next two years, Salud America! plans to:
- expand its national brand as an information resource on Latino childhood obesity;
- add new members and advocates to its network;
- develop an online advocacy platform specific to the needs and concerns of advocates working to prevent Latino childhood obesity;
- develop a scientific research expert team to interpret and build evidence, and identify relevant content and calls to action;
- produce dynamic multimedia products to feed the network and advocacy platform; and
- monitor and evaluate the impact of these activities.
Salud America!’s innovative, online advocacy support platform will empower Latino advocates, providers, and other stakeholders with both nationally and locally relevant content.
Read more here.
The National Diabetes Education Program’s new bilingual fotonovela, Do it for them! But also for yourself (Hazlo por ellos! Pero por ti también), helps Latinas at high risk of developing type 2 diabetes.
The fotonovela uses role models to demonstrate how women can reduce their risk of developing type 2 diabetes through increased physical activity, healthy food choices, and weight loss.
The fotonovela tells the story of three friends, Elisa, Raquel, and Lourdes, who work at a local dry cleaners/laundry facility. All of them have children. Elisa is Mexican, married, and has two small children. Her wise and humorous mother, Doña Emma, gives her lots of advice about how to be healthy. Raquel is from Puerto Rico. She is single and raising her 13-year-old sister. Lourdes is from Guatemala. She is married, has two children and had gestational diabetes in her last pregnancy.
Read more here.
Editor’s Note: This post is part of an ongoing series that will highlight the Robert Wood Johnson Foundation’s work in Latino communities across the country.
Cereal companies have improved the nutritional quality of most cereals marketed directly to children, but they also have increased advertising to children for many of their least nutritious products, according to a report by the Yale Rudd Center for Food Policy & Obesity.
Spending on Spanish-language TV advertising for all cereals has more than doubled, and Hispanic children’s exposure to those ads has tripled. In addition, cereal companies launched new Spanish-language TV campaigns for seven brands, including Froot Loops and Cinnamon Toast Crunch.
The Cereal FACTS report quantifies changes in the nutritional quality of cereals and children’s exposure to cereal marketing after companies pledged to reduce marketing of unhealthy products to children.
“Children still get one spoonful of sugar in every three spoonfuls of cereal. These products are not nutritious options that children should consume every day,” said lead researcher Jennifer L. Harris, director of marketing initiatives at the Rudd Center.
The new Cereal FACTS report, which was supported by grants from RWJF and the Rudd Foundation, documents changes in industry practices since the first study in 2009. Additional findings include:
Companies increased child-targeted advertising for some of their least nutritious products:
- Children viewed more TV ads for seven of 14 child-targeted brands, including Reese’s Puffs, Froot Loops, and Pebbles.
- Post launched a new Pebbles advergame website, and General Mills launched new sites for Honey Nut Cheerios and Cinnamon Toast Crunch.
- Kellogg more than doubled banner advertising on children’s websites, such as Nickelodeon.com and Neopets.com, for its child-targeted brands. General Mills also increased banner advertising for four child-targeted brands, including Honey Nut Cheerios and Lucky Charms.
- Kellogg introduced the first food company advergame for mobile phones and tablets targeted to children for Apple Jacks.
Changes for the better
Companies improved the nutritional quality of most cereals marketed to children:
- Overall nutritional quality improved for 13 of the 14 brands advertised to children. Of the 22 different varieties of these cereals available in both 2008 and 2011, 45 percent had less sodium, 32 percent had less sugar, and 23 percent had more fiber. General Mills improved the nutritional quality of all its child-targeted brands.
Companies reduced child-targeted advertising for some products:
- Millsberry.com and Postopia.com, the two most-visited children’s advergame sites, were discontinued. Due to the elimination of Millsberry.com, General Mills decreased banner advertising on children’s websites by 43 percent.
- Children viewed fewer TV ads for seven of 14 child-targeted brands, including Corn Pops and Honeycomb.
More of the same
Companies continue to aggressively market their least nutritious products directly to children:
- Companies do offer more nutritious and lower-sugar cereals for children, like regular Cheerios and Frosted Mini-Wheats, but they are marketed to parents, not children.
“While cereal companies have made small improvements to the nutrition of their child-targeted cereals, these cereals are still far worse than the products they market to adults. They have 56 percent more sugar, half as much fiber, and 50 percent more sodium,” said co-author Marlene Schwartz, deputy director of the Rudd Center. “The companies know how to make a range of good-tasting cereals that aren’t loaded with sugar and salt. Why can’t they help parents out and market these directly to children instead?”
The full report and tools for consumers and researchers are available at www.cerealfacts.org. Report findings specific to Hispanic and black youth can be found on page 27 of the full report.
Follow the Rudd Center and the conversation on Twitter at @YaleRuddCenter with the hashtag #cerealfacts.
Editor’s Note: This is a 20-part series featuring new research briefs on Latino childhood obesity, nutrition, physical activity and more by the 20 grantees of Salud America! Part 3 is Dr. Cristina Barroso. Find all briefs here.
Dr. Cristina Barroso
“Body Image and Childhood Obesity in Mexican-Americans”
In her Salud America! pilot research project, Dr. Cristina Barroso of The University of Texas School of Public Health, Brownsville Regional Campus, examined body image perceptions across three generations of low-income Latinos in South Texas, and studied the association between body image and physical activity in the same population.
For the study, families viewed sketches of body shapes and body sizes and to select images they perceive as healthy, as well as the image that most resembles their own body. Parents and grandparents also select the image that resembles their child/grandchild.
Key preliminary findings include:
- most youth in this group believe they have a weight problem: that they are either underweight or overweight; and
- most parents in this group do not believe their children have a weight problem.
This study suggests that Mexican-American youth have very different perceptions of overweight and obesity than their parents and grandparents, indicating that there may be generational differences in perceptions of ideal body size and what is considered overweight.
Read more here.
Salud America! is an RWJF national program directed by the Institute for Health Promotion Research at The UT Health Science Center at San Antonio, the team behind SaludToday.
Children and teens—especially Hispanics—are exposed to a substantial amount of marketing for sugary drinks, such as full-calorie sodas, sports drinks, energy drinks and fruit drinks, according to a new report from the Yale Rudd Center for Food Policy & Obesity.
The report indicates that sugary beverages are specifically targeting Hispanic and black youth:
- Beverage companies have indicated that they view Hispanics and blacks as a source of future growth for sugary drink product sales.
- Marketing on Spanish TV is growing. From 2008 to 2010, Hispanic children saw 49% more ads for sugary drinks and energy drinks, and teens saw 99% more ads.
- Hispanic preschoolers saw more ads for Coca-Cola Classic, Kool-Aid, 7 Up and Sunny D than Hispanic older children and teens did.
The report recommends ways that parents can make a difference, as well as indicates that beverage companies must change their harmful marketing practices.
Get the full report here.
Black children were four times more likely and Hispanic children slightly more likely than white children to be hospitalized for a severe asthma attack in 2007, according to the latest News and Numbers from the Agency for Healthcare Research and Quality.
For every 100,000 children ages 2-17 hospitalized for asthma attacks, the federal agency’s data show that: 384 were black, 94 were white, and 135 were Hispanic.
Asian and Pacific Islander children were the least likely to need inpatient hospital care for asthma (78).
Also, children from poor families were more than twice as likely as those from high-income families to be admitted, (231 versus 102).
Across U.S. states, wide differences persist in coverage rates, affordability of health care, children’s receipt of preventive care and treatment, and their opportunity to lead healthy lives, according to a new Commonwealth Fund state-by-state scorecard on how the health care system is working for children.
The scorecard found that children in the five top-ranked states—Iowa, Massachusetts, Vermont, Maine, and New Hampshire—are more likely to be insured and to receive recommended medical and dental check-ups than children in poorer-performing states like Florida, Texas, Arizona, Mississippi, or Nevada.