Sugary Beverage Companies Are Targeting Hispanic Kids, Teens
Children and teens—especially Hispanics—are exposed to a substantial amount of marketing for sugary drinks, such as full-calorie sodas, sports drinks, energy drinks and fruit drinks, according to a new report from the Yale Rudd Center for Food Policy & Obesity.
The report indicates that sugary beverages are specifically targeting Hispanic and black youth:
- Beverage companies have indicated that they view Hispanics and blacks as a source of future growth for sugary drink product sales.
- Marketing on Spanish TV is growing. From 2008 to 2010, Hispanic children saw 49% more ads for sugary drinks and energy drinks, and teens saw 99% more ads.
- Hispanic preschoolers saw more ads for Coca-Cola Classic, Kool-Aid, 7 Up and Sunny D than Hispanic older children and teens did.
The report recommends ways that parents can make a difference, as well as indicates that beverage companies must change their harmful marketing practices.
Get the full report here.