Report: Latino Millenials Value Health, Exercise More Than Non-Hispanics

Share On Social!

Latino millennials ages 18-34 rate their health more positively, define health as having a good diet, feeling good, and exercising, and report lower levels of stress compared to non-Latino Millennials, according to a new report, MediaPost reports.

The report, The Hispanic Millennial Project, was conducted by market researchers at ThinkNow Research and the ad agency Sensis to address Latino millennials’ “motivators and mindsets around health, wellness, diet, exercise, adoption of health related technology, health care insurance knowledge and enrollment and attitudes towards the ACA.”

Foreign-born Hispanic Millennials are more likely to define health as “having no physical problems” while U.S. born Hispanic Millennials are likely to define health as “feeling good” or “being fit”

Hispanic Millennials are more in favor of the Affordable Care Act compared to non-Hispanic Millennials

Foreign-born Hispanic Millennials are significantly more likely to choose traditional home remedies over medicine

Male Hispanic Millennials are more optimistic about their health than Hispanic Millennial females

Here are some of the report’s key findings about Latino millennials, via the Latin Post:

• They are most worried about diabetes.
• They are more likely to resist seeing a doctor unless it’s absolutely necessary and, when they do consult a doctor, they are more likely to get a second opinion.
• Only 2% of Hispanic millennials correlate “looking good” with being “healthy.”
• 80% are likely to exercise to avoid health problems for the future (vs. 69% of non-Hispanic millennials).
• 57% exercise four times or more during the week (vs. 47% of non-Hispanic millennials).
• 50% search online for organic products before shopping (vs. 40% of non-Hispanic millennials).
• 25% play a team sport (vs. 14 of non-Hispanic millennials).
• 28% use mobile apps for health related purposes.

Here’s the big takeaway, according to MediaPost:

“Hispanic Millennials have nuanced and sophisticated attitudes about health. They are early adopters of health technology. And while they continue to live in two worlds when it comes to health, many of their traditional cultural influences are becoming more aligned with mainstream attitudes embraced by non-Hispanic Millennials.”