Two public service announcements (PSAs) that urge Latinos to get screened for cancer have won prestigious “Public Service” Awards at the 31st Annual Telly Awards for the Institute for Health Promotion Research (IHPR) at The University of Texas Health Science Center at San Antonio, the team behind SaludToday.

The winning PSAs, “I Admire Them” and “Now You Know,” are 30-second TV spots produced by the IHPR’s Redes En Acción: The National Latino Cancer Research Network, a National Cancer Institute network.

These two PSAs and four others were released in late 2009 by Redes to encourage Latinos to learn more about screening tests available for breast, cervical and colorectal cancers by calling the NCI’s toll-free number (1-800-4CANCER). The culturally appropriate PSAs were developed by Redes cancer experts.

All 6 PSAs, which are currently airing on TV stations across the nation and on the SaludToday Web site.

Watch the winning PSA, “I Admire Them,” in English or Spanish or below:

Watch the winning PSA, “Now Your Know,” in English or Spanish or below: