PSAs Win Film Awards for Raising Latino Cancer Screening Awareness
Two public service announcements (PSAs) that urge Latinos to get screened for cancer have won prestigious “Public Service” Awards at the 31st Annual Telly Awards for the Institute for Health Promotion Research (IHPR) at The University of Texas Health Science Center at San Antonio, the team behind SaludToday.
The winning PSAs, “I Admire Them” and “Now You Know,” are 30-second TV spots produced by the IHPR’s Redes En Acción: The National Latino Cancer Research Network, a National Cancer Institute network.
These two PSAs and four others were released in late 2009 by Redes to encourage Latinos to learn more about screening tests available for breast, cervical and colorectal cancers by calling the NCI’s toll-free number (1-800-4CANCER). The culturally appropriate PSAs were developed by Redes cancer experts.
All 6 PSAs, which are currently airing on TV stations across the nation and on the SaludToday Web site.
- Spanish Report: Summit Tackles Problem of Latino Childhood Obesity
- Report: Becoming an American Can Be Bad for Your Health
- Research: Latino Kids Have High Exposure to Unhealthy Snacks at School
- Spanish Videos: Latino Families Can Dance and Have a Healthy Eating Taste Test
- Testicular Cancer on Rise in Latino Men
- What Are Health Disparities?
- Video: How Cancer Research Saves Lives
- Study: Latinos Less Likely to Think They’ll Get Cancer
- Steps for Creating Culture of ‘Active Living’ in a Latino City
- Latino TV Producer/Director Puts Spotlight on Health