Promotora of the Year: Marynieves Diaz-Mendez
Marynieves Diaz-Mendez has been selected as the 2011 LIVESTRONG Promotora of the Year.
Diaz-Mendez, a trained physician in her native Cuba, is a promotora—or trained community health educator—who has been working with Redes En Acción in the California Bay Area to increase Latino cancer survivors’ access to and knowledge of LIVESTRONG national navigation services.
Redes En Acción is a national Latino cancer research network led by the Institute for Health Promotion Research at The UT Health Science Center at San Antonio, the team behind SaludToday.
LIVESTRONG, founded by cyclist and cancer survivor Lance Armstrong, connects cancer patients and survivors to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change.
In her promotora role, Diaz-Mendez has shared a wealth of knowledge and information with her survivor population by educating them about the importance of early screening, self-advocacy and education. In addition, she has established valuable connections and successfully participated in project media campaign efforts.
Miaz-Mendez also serves as staff research associate and outreach worker for the Northwest Regional Network Center of Redes En Acción.
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