New Webnovela Focuses on Preconception and Pregnancy

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“40semanas … ¡y media!” (40 and a half weeks) a new webnovela will follow the lives of a young and modern Hispanic couple through the tribulations of life as they try to conceive their first baby.

The couple’s ob/ gyn will happen to be their neighbor who will offer insightful information on preconception and pregnancy.  But, the opinionated, well informed and well intentioned “suegra” will add the right amount of family drama to round up the cast.

The novela will be a transmedia experience that will allow viewers to play an active role in the plot. Viewers will be able to comment on the couple’s private journal.  Each episode, characters will provide commentary and engage with the audience and share their personal pregnancy stories.  Fans will also be able to offer commentary on each episode and participate in polls as well as share their personal pregnancy journey.

“We have invested in a new format that we believe fits perfectly with the sensibility of the Hispanic audience. We offer them a family story that they can connect with, and leverage this emotional connection to communicate key health messages that, ultimately, represent BabyCenter’s vision of contributing to a world of healthy pregnancies and confident parents,” says Isidra Mencos,  Editorial Director of BabyCenter en Español and Executive Producer of the webnovela.

The producers of the series chose Lourdes Alcañiz, author of seven books, including the award-winning Waiting for Bebé: A Pregnancy Guide for Latina Moms, producer of TV news programs for several Hispanic channels, and Emmy award recipient, to write and produce the series, along with seven-time Emmy-award winning director of cinematography Luis Perea.

The trailer of “40 semanas… ¡y media!” is now live on both BabyCenter en Español and YouTube. The first four episodes of the series will be available May 19 on Baby Center en Español.