Infographics: Why and How Do Marketers Target Latino Kids with Junk Food?

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Food marketers target Hispanic youth with higher levels of marketing for unhealthy food and beverage products, research shows.

Why?

Ethnic-minority children, such as Latino youths, present a particularly attractive target to food marketers because of their increasing population size, spending power, and media exposure, according to research by Salud America!.

Salud America! is a Latino childhood obesity research network funded by Robert Wood Johnson Foundation and directed by the Institute for Health Promotion Research at the UT Health Science Center at San Antonio, the team behind SaludToday.

Check out some graphic information on the issue:

• An infographic in Spanish or English from Salud America!.
• An infographic from the Center for Digital Democracy (portion shown at right).

Learn more here.