Young Hollywood Wants to ‘Change the Odds’ with Cancer PSA
Aug 5th
More than a dozen of Hollywood’s young stars – including Zac Efron, Dakota Fanning, Andrew Garfield, Vanessa Hudgens, Logan Lerman, Kristen Bell, Jon Heder, Aubrey Plaza, Zachary Levi, Sofia Vassilieva, Clark Duke, Olivia Munn, Naya Rivera, Donald Faison, Aaron Yoo and William Moseley – are part of a new a new public service campaign called “Change The Odds,” in support of Stand Up To Cancer, a program of the Entertainment Industry Foundation devoted to raising funds for cancer research, USA Today reports.
Stand Up To Cancer will return to prime-time TV on Sept. 10, 2010, at 8 p.m. ET/PT. The one-hour fundraising event will be simulcast live and commercial-free on ABC, CBS, NBC, FOX, HBO, Discovery Health, E!, MLB Network, The Style Network, VH1, HBO Latino, Showtime, TV One and G4.
Watch the PSA here or below:
NEW VIDEO: Latinas, See Why a Mammogram Could Save Your Life
Jun 28th
Latinas, even if you’ve heard it before, please listen: Cancer screening can save your life.
To see why, watch our new dramatic PSA where a Latino family with a history of breast cancer discusses the importance of getting a mammogram that can detect breast cancer early, when it’s most treatable:
Watch in Spanish here. Please leave a comment on how you liked the PSA.
For cancer info, call 1-800-4-CANCER.
Latinas: Watch This Video…It Could Help Save Your Life
May 10th
Latinos, watch this new PSA about a group of Latinas talking about their friend who, thanks to early cancer screening, was able to get proper treatment for colorectal cancer.
The friends discover that screening for colorectal cancer saves lives.
For cancer info, call 1-800-4-CANCER.
Please comment on this PSA below. Was is effective? Did it motivate you to get screened? Why or why not? To see more PSAs form the researchers behind SaludToday, go here.
Hispanic Women at Greater Risk for Lupus; Campaign Seeks to Raise Awareness
May 6th
In an effort to further engage Hispanic women, who are at the greatest risk for lupus, the U.S. Department of Health and Human Services’ (HHS) Office on Women’s Health (OWH) and The Ad Council are distributing new radio public service advertisements in time for World Lupus Day May 10.
Lupus affects minority women three times more than white women.
Lupus is a chronic, autoimmune inflammatory disease that causes the immune system to mistakenly attack the body’s own healthy cells and tissue. Symptoms of the disease include fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems.
The “Could I Have Lupus?” PSA campaign targets young, minority women of childbearing age, 18 to 44, who are at greatest risk for lupus, to help them understand the disease, its effects, and identify early warning signs so that they can request a medical evaluation from their doctor or community health center.
New PSAs launching today consist of :30 and :60 second Spanish radio spots featuring the stories of real women and the tagline, “For answers. For support. For hope.” The PSAs direct women to visit www.podriayotenerlupus.gov, or call a toll-free number (1-800-994-9662) to learn more about the symptoms and treatment options for lupus and access local resources.
VIDEO: Why Cancer Screening Can Save Your Life
May 6th
Latinos, watch this new PSA about a group of Latinas talking about their friend who, thanks to early cancer screening, was able to get proper treatment for colorectal cancer.
The friends discover that screening for colorectal cancer saves lives.
For cancer info, call 1-800-4-CANCER.
Please comment on this PSA below. Was is effective? Did it motivate you to get screened? Why or why not? To see more PSAs form the researchers behind SaludToday, go here.
VIDEO: Encouraging Hispanic Parents to Help Their Kids Prep for College
Apr 27th
Many Hispanic youth are not pursuing a college degree as a result of their parents not understanding the steps they can take to help their children prepare for and apply to college, according to a recent Pew Hispanic Center study.
In fact, only 13% of Hispanics ages 26-65 have a bachelor’s degree.
To raise awareness among Hispanic parents about the critically important role they play in encouraging their children to go to college, The Advertising Council, in partnership with the Hispanic Scholarship Fund, have launched a national multimedia public service advertising campaign. The objective of the campaign is to provide parents with the resources needed through the new campaign Web site, www.YourWordsToday.org, and toll-free number, 1-877-HSF-8711. Read more here or watch the PSA below:
National Minority Cancer Awareness Week is April 18-24
Apr 19th
April 18-24 is National Minority Cancer Awareness Week (NMCAW), which focuses on minority communities across the U.S. to bring awareness to the impact of cancer in these communities and provide resources to help eliminate disparities in diagnosis and treatment.
About 1 in 2 Hispanic men and 1 in 3 Hispanic women will be diagnosed with cancer in their lifetime, and cancer is the second leading cause of death among Hispanics.
For these reasons, cancer screening is extremely important.
Latinas, for reasons to get your mammogram, watch our video here or below:
Latino men need screening, too. Why? Watch this video here or below to find out:
Many Hispanics Lack Access to Colon Cancer Screening
Apr 14th
Colorectal cancer screening tests, such as colonoscopies, are harder to find in areas of the United States with large Hispanic populations, new research in the journal Cancer suggests, according to a HealthDay article.
This could explain why Hispanics are less likely to get screened than whites, study authors say.
The researchers found that Hispanics typically lived in counties with less access to the screening tests. Residents were more likely to be screened if the tests were more available in their regions.
The findings suggest “that interventions designed to reduce disparities in the use of colorectal cancer screening or stage at diagnosis should consider not only improving local capacity for screening but also address other characteristics of the areas that may limit the dissemination of information about the importance of colorectal cancer screening,” the study authors wrote.
Now watch our inspirational PSA here or below on Latino men and the decision for colorectal cancer screening.
Why is Cancer Screening Important for Latinos?
Apr 8th
Watch closely here or below as some Latinos moms watch their daughters’ soccer game while tackling an unusual conversation topic – cervical cancer and the HPV vaccine.
The moms openly tout the benefits of the vaccine in preventing cancer.
Latinos too often neglect their higher risk of cancer. This public service announcement (PSA) and five others like it, available for viewing here, are vital to promote screening and early detection among Latinos, who suffer unequal burdens of breast, cervical and colorectal cancers.
The six new PSAs are airing on TV stations across the country.
The 30-second TV spots, each in English and Spanish, encourage Latinos to learn more about screening tests available for breast, cervical and colorectal cancers by calling the NCI toll-free telephone number (1-800-4CANCER).
The PSAs are culturally appropriate and developed by cancer experts at Redes En Acción: The National Latino Cancer Research Network, an NCI initiative led by the team behind SaludToday.
Perhaps you’ve already seen the new PSAs on TV. If not, go here to watch them, and maybe save your life.
Leading the Fight Against Latino Cancer
Mar 31st
Redes En Acción: The National Latino Cancer Research Network, which is funded by the National Cancer Institute and directed by Dr. Amelie G. Ramirez of SaludToday and the UT Health Science Center at San Antonio, is celebrating 10 years of work to reduce Latino cancer.
Redes has generated more than $200 million in funding for cancer research, trained more than 200 students and health professionals and conducted more than 2,000 community education events, bilingual materials and more.
Watch a stirring video here or below about the program’s achievements among Latinos. Then join us!
Also, watch the program’s six new PSAs touting Latino cancer prevention in English or Spanish here. To request broadcast-quality formats of the PSAs, email us at saludtoday@uthscsa.edu.