3 Ways Digital Marketers Push Junk Food to Latino Kids

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Latino youth are a prime target of junk food marketing because of their heavy consumption of digital media and use of mobile devices.

Check out this new infographic, from our friends at the Center for Digital Democracy, that explains some of the reasons for this large food marketing push in Latino youth, some of the ways they are targeted, and what effect this marketing has one them.

The infographic suggests these top ways that that food marketers use get access to Latino youth:

1. Data mining
2. Text-message and social-network infiltration
3. Hispanic-specific content to gain access to Latino youth.

What can be done to improve the nutritional value of food/drink products marketed to Latinos?

Go here and find resources, stories, and videos of people and groups across the country who are working to solve the issue.

For example, check out this story of Latino student advocates in Omaha, Neb.

They recognized obesity’s pervasiveness in their high-school ranks and pushed for a novel “Green is Go” marketing campaign that simultaneously highlights healthy food options in school cafeterias and stigmatizes less healthy options. Not only did the students conceptualize this campaign, they worked with school and other officials to get it implemented in their cafeteria.

Find more here.