23,000+ People Tell Kellogg’s that Latino Families Want Healthier Food Options!

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More than 23,000 people across the nation recently wrote letters to urge the Kellogg Co. to stop marketing sugary foods to Latino families on their Dias Grandiosos website.

The letters, which highlighted how Kellogg’s targets Latina moms with cultural- and family-oriented messages for meals that are high in sugar and salt, were collected by Salud America!, a Latino obesity research network funded by the Robert Wood Johnson Foundation and led by Dr. Amelie G. Ramirez of the Institute for Health Promotion Research at the UT Health Science Center at San Antonio.

Salud America! leaders delivered the 23,000 letters to Kellogg’s this week.

We will post their response here in coming days.

Why is this effort so important?

Food and beverage marketing influences Latino kids’ diets and disproportionately focuses on unhealthy products, studies show.

We believe Latino families need healthy food options—rather than many of the recipes promoted to them on Kellogg’s Dias Grandiosos website, where 19 of the 29 recipes qualify as desserts based on their high sugar content, according to an independent nutritionist.

Visit our Salud America! Growing Healthy Change website to get involved in fighting Latino childhood obesity, and enter your address to see healthy local changes and Salud Heroes.