10 Futuristic Ways Latinos Seek Health Care

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Latinos are the U.S. population most likely to skip health care due to cost.

But there’s some good news.

Latinos are also more likely to be open to new ways of accessing care, like engaging with the health system through new tools, venues and ways, if it costs less and the technology is available, according to a new report by PwC Health Research Institute.

Latinos are the leading edge of the new health economy, where consumers choose care according to their wants, needs and wallet.

In 10 areas, according to the report, Latinos are more likely to:

1. Be satisfied with the care at a retail clinic.
2. Use alternative venues, such as retail clinics, for care.
3. Have communicated with a clinician via email or other digital means.
4. Be open to new ways to access care, from using an at-hope strep test to getting an MRI in a retail setting.
5. Want help managing their care.
6. Be open to buying insurance from a retailer or startup.
7. Be interested in using telehealth in exchange for a break on insurance costs.
8. Have used a mobile device to look up lab results or communicate with a nurse.
9. To be optimistic about the value of an electronic medical record.
10. Use social media to seek health information and reviews.

The report found “wide variation in behaviors reported by consumer groups.”

“Some, such as Hispanic consumers, were actively engaged with new tools, venues and ways of engaging with the health system. These consumers are ready for the new ecosystem,” according to the report. “Others, such as consumers with chronic conditions, are less so.”